Desirability Index

Desirability Index is CLSQ’s location intelligence service for assessing the appeal of a location through a clear, data-led score. Designed for lenders, developers, property professionals and consumers, it helps users understand the factors that matter most when evaluating where people may want to live and where future schemes may perform best.

Using geospatial intelligence and proprietary property data, the service scores locations across five key considerations: health & wellbeing, transport links, technology connectivity, finance, and education & amenities.

By combining structured data with mapped insight, Desirability Index enables users to compare locations more objectively and support better-informed decision-making across residential property and land assessment.

• Data-led location desirability scoring 
• Scores across 5 key area considerations 
• Supports assessment of residential property and land 
• Helps compare locations more objectively 
• Geospatially mapped insights for greater accuracy 
• Informs decision-making for property professionals and developers 
• Designed for integration into platforms and workflows 
• Real-time delivery via API

• Health & wellbeing insight 
• Transport links analysis 
• Technology connectivity intelligence 
• Finance and market context 
• Education & amenities insight 
• Objectively compare different locations 
• Identify and analyse property and land for desirability 
• API-enabled output for digital journeys and internal systems